MINERAL

Our first portfolio brand, MINERAL was created in 2018 while researching establish brands in the emerging cannabis space. The catalyst came when our desire to test a reoccurring hypothesis became too strong to ignore: creating a sophisticated brand and visual identity for a company in the cannabis space, with effective and skincare like product packaging, would lead to quicker adaptation amongst the not-so-familiar with cannabis, and the cannabis curious.

We experienced the result in real time, with MINERAL’s timeless brand identity leading to acclaim, marketshare, and regular association to the world’s most aspiration beauty brands.

Ceremony has led the creative and art direction for all MINERAL campaigns, editorial, film, and outdoor, since conception, designing all communications, packaging and product design.

MINERAL continues to set the precedent for Ceremony’s ability to create a concept, launch a brand, and design and develop an evolved brand identity.