Our mission was clear: craft the ultimate chip for snack lovers, driven by our passion for taste and well-being. With America facing a widespread food and health crisis, we aimed to eliminate harmful seed oils from countless diets. Inspired by the wellness movement, we dedicated ourselves to creating a guilt-free indulgence that redefines snacking.


  • Creative Direction
  • Branding and Identity
  • Website
  • Strategy
  • Packaging Design
  • Product Creation
  • Media Plan & Production


  • Ceremony

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